100 Important Questions and Answers on Communication and Mass Media
A comprehensive set of 100 frequently asked questions with detailed answers and explanations covering Meaning, Types and Characteristics of Communication, Effective Communication, Barriers, and Mass Media & Society. Ideal for students, teachers, and competitive exams.
Part I: Communication – Meaning, Types & Characteristics
- What is communication?
Communication is the process of exchanging ideas, thoughts, or feelings between two or more people to create shared understanding. - Define the term “communication”.
It comes from the Latin word communicare, meaning “to share” or “make common”. - List the basic elements of communication.
Sender, Message, Channel, Receiver, Feedback, and Noise. - What is the main objective of communication?
To achieve mutual understanding between sender and receiver. - Name two main types of communication.
Verbal and Non-Verbal communication. - What is verbal communication?
It is the exchange of information using spoken or written words. - What is non-verbal communication?
Communication through gestures, facial expressions, tone, posture, or symbols. - Give two examples of non-verbal communication.
Eye contact and body posture. - What is formal communication?
Official communication that follows the chain of command. - What is informal communication?
Unofficial communication that flows freely in all directions, also called the grapevine. - List any three characteristics of effective communication.
Clarity, conciseness, feedback. - What is feedback?
The receiver’s response to the sender confirming message understanding. - Explain the term ‘Noise’ in communication.
Anything that distorts or blocks the message (like poor signal, misunderstanding, background noise). - What is downward communication?
Flow of information from higher level to lower level in an organization. - What is upward communication?
Information sent from subordinates to superiors, usually as feedback or reports. - What is horizontal communication?
Exchange of information between employees of the same level or department. - What is diagonal communication?
Communication that crosses both functional and hierarchical boundaries. - What is grapevine communication?
Informal and unofficial flow of information among employees. - Why is communication called a two-way process?
Because it involves both sending and receiving of messages with feedback. - List the 7 Cs of effective communication.
Clarity, Conciseness, Correctness, Completeness, Consideration, Concreteness, Courtesy.
Part II: Effective Communication (Verbal, Non-Verbal, Inter-Cultural, Group, Classroom)
- What is effective communication?
It is communication in which the intended message is understood accurately by the receiver. - State one benefit of effective communication.
It reduces misunderstandings and builds better relationships. - Differentiate between oral and written communication.
Oral uses spoken words (meetings, phone), written uses printed or digital text (letters, emails). - List two advantages of oral communication.
Quick feedback and personal touch. - List two disadvantages of oral communication.
No permanent record and possible distortion. - List two advantages of written communication.
Permanent record and accuracy. - List two disadvantages of written communication.
Time-consuming and lack of immediate feedback. - What is paralanguage?
The tone, pitch, or speed of voice that accompanies verbal communication. - What is body language?
Non-verbal communication through gestures, posture, and facial expressions. - What is proxemics?
The study of how physical space affects communication. - What is chronemics?
The use of time to communicate messages (e.g., punctuality). - Define inter-cultural communication.
Communication between people from different cultural backgrounds. - Why is cultural awareness important?
To avoid misunderstandings and show respect for diversity. - What is group communication?
Exchange of ideas among members of a small group to achieve a goal. - Give one example of group communication.
Team meetings or classroom discussions. - What is classroom communication?
Interactive exchange of ideas between teachers and students for learning. - What makes classroom communication effective?
Use of clear instructions, feedback, visuals, and student engagement. - What is the role of feedback in classroom communication?
It helps teachers assess understanding and adjust methods. - State one challenge in intercultural communication.
Language barriers or different value systems. - What is the key principle of effective group communication?
Active listening and respect for others’ opinions.
Part III: Barriers to Effective Communication
- What are communication barriers?
Obstacles that prevent the effective exchange of information. - List four types of barriers.
Physical, Psychological, Semantic, and Cultural. - What is a physical barrier?
External factors like noise, distance, poor connectivity. - Give an example of a physical barrier.
Loud background noise during a phone call. - What is a psychological barrier?
Mental or emotional state affecting understanding (e.g., stress, fear). - What is a semantic barrier?
Misinterpretation of words or symbols due to different meanings. - Give an example of a semantic barrier.
Using jargon unknown to the receiver. - What is a cultural barrier?
Differences in values, norms, or language among cultures. - What is an organizational barrier?
Hierarchy or structure that restricts free flow of communication. - How can barriers be reduced?
By ensuring clarity, feedback, open channels, and empathy. - List two personal barriers to communication.
Poor listening and emotional bias. - Why is listening important?
It ensures accurate understanding and reduces confusion. - What is information overload?
When too much information makes processing difficult. - How does perception affect communication?
Different interpretations of reality can distort messages. - How does status difference act as a barrier?
Lower-level employees may hesitate to speak openly with superiors. - What is filtering?
Deliberate alteration or omission of information while passing it upward. - What is emotional barrier?
Emotions like anger or anxiety preventing clear communication. - What is language barrier?
Inability to understand each other’s language or dialect. - Give one measure to overcome language barrier.
Use simple language and visual aids. - Why is feedback essential in overcoming barriers?
It confirms understanding and identifies where breakdown occurred.
Part IV: Mass Media and Society
- What is mass media?
Media that reach large audiences such as newspapers, TV, radio, and the Internet. - Give two examples of mass media.
Television and Newspapers. - What is the main role of mass media?
To inform, educate, entertain, and influence the public. - What is the term “Fourth Estate”?
It refers to the press or media acting as a watchdog of democracy. - How does media educate society?
By spreading awareness on social, political, and cultural issues. - What is mass communication?
Transmission of messages to a large, dispersed audience through mass media. - How does media shape public opinion?
Through news framing, analysis, and continuous exposure. - What is digital media?
Online platforms that distribute content via internet (blogs, social media). - What is the impact of social media on communication?
It enables instant sharing but may spread misinformation. - List two advantages of mass media.
Wide reach and quick dissemination of information. - List two disadvantages of mass media.
Bias and misinformation. - What is media literacy?
The ability to critically evaluate and understand media messages. - Define the term ‘public opinion’.
The collective opinion of citizens on social or political issues. - What is gatekeeping in media?
The process of selecting and filtering news before publication. - What is agenda-setting theory?
Media influence what topics people think about by giving them prominence. - How does advertising affect society?
Shapes consumer behavior and social values. - What is media ethics?
Principles of fairness, accuracy, and responsibility in journalism. - What is propaganda?
Biased communication used to influence opinions or behavior. - What is media convergence?
Integration of print, broadcast, and digital platforms. - How can media promote social change?
By highlighting injustices and encouraging civic participation. - What is freedom of press?
The right of media to publish news without censorship. - What is infotainment?
Content that combines information and entertainment. - List one negative effect of excessive media use.
Information fatigue or addiction. - How does media preserve culture?
By documenting traditions, arts, and values. - What is citizen journalism?
Public reporting of news through smartphones and blogs. - How does mass media support education?
Through educational programs, documentaries, and online courses. - What is fake news?
False or misleading information presented as news. - How can people fight misinformation?
By verifying facts and using reliable sources. - How has technology changed mass media?
Shifted from print to digital, faster communication, interactive audience. - What is the role of media in democracy?
It acts as a watchdog and promotes transparency. - What is censorship?
Suppression or control of information by authorities. - Why is ethical reporting important?
To ensure credibility, trust, and public welfare. - Define globalization of media.
Worldwide reach and exchange of media content across cultures. - What is news framing?
Presenting news from a particular perspective to shape understanding. - Give one social function of mass media.
Creating awareness about public health or environmental issues. - What is public service broadcasting?
Media funded for public interest rather than profit. - What is investigative journalism?
In-depth reporting that uncovers hidden facts or corruption. - What is yellow journalism?
Sensational or exaggerated news for attracting attention. - How can mass media be used positively?
For education, empowerment, and promoting national unity. - Why is balance important in media reporting?
To maintain fairness and prevent bias. - What are new media platforms?
Blogs, podcasts, YouTube, social networks. - How do media and society influence each other?
Media reflects social values while also shaping them. - What is the term “mass audience”?
A large, diverse, and geographically dispersed group reached by media. - What is two-step flow of communication?
Information moves from media to opinion leaders and then to the public. - What is social media activism?
Using platforms like Twitter or Instagram to advocate for causes. - State one ethical concern about social media.
Privacy and misuse of personal data. - What is the importance of communication skills in media professionals?
They ensure accurate reporting, persuasion, and clarity of message. - How can media be a tool for development?
By promoting literacy, health campaigns, and rural awareness.

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